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What is Public Relations?
Public Relations is an exercise in the power of persuasion. At its heart, it is the art and science of influencing your target audiences and building positive relationships – i.e., relating to your public[s].
The mission of Public Relations is to create the desired perceptions about your company, product, service, C.E.O., issue, position, or contribution to the marketplace or community. What do you want people to know, think, feel or do? Executing effective strategies to get them to that place is the job of public relations.
Public Relations vs. Advertising --->
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“We are so fortunate to have this unique partnership with such a terrific company. The publicity that HLD staff has garnered over the years has been a key factor in our ability to build more relationships with businesses, food programs, government officials, and private individuals across Long Island. Most importantly, this has allowed us to get more food out to more soup kitchens, food pantries, and other places where those who need it can get it.
In addition the marketing support that you have provided has raised the profile of our organization — both in terms of appearance and numbers of people who are aware of our brand. By the way, we have received many complements on our new E-News design.”
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